Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it — and feel that you’re wasting your time. So, stop wasting your time: Drive results, with the right tactics and appropriate planning. …

There’s been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest — or tried to — with a podcast arguing that social media isn’t actually dead, we’re just using it wrong. That’s the bad news. The good …

New social media apps are a dime a dozen, it seems, and to be honest, not all of them are particularly helpful. Some just end up being one more dashboard you have to login and deal with. Too many dashboards are a pain in the ass. With this list, I wanted to share a few …

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the right people. That means doing more than simply publishing words on a page. It means you need …

Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally …

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us wear, …

You probably know by now that digital content is pretty damn important. More important in fact, than content produced for any other form of media. More than 3 billion of us across the globe are now connected to the web, while the amount of content we consume via the internet vs. any other media forms …

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot …

In July 2012, a then unknown (at least, here in the U.S.) Korean pop artist Park Jae-sang (more commonly known as Psy) released the music video for Gangnam Style. You’ve probably heard of it. The video took just 48 hours to make and contained no special effects – or, in fact, anything that unusual (cheesy …

Social media platforms constantly rework their algorithms to make sure businesses don’t get a free ride, so take advantage of these tools.