Conversion Rate Optimization [Cheatsheet]

Whether you’re trying to optimize a homepage or landing page, there are a number of best practices you should be following. But first, a quick introduction. What does an unoptimized page fail to do? An unoptimized webpage fails to quickly educate a visitor. The longer it takes a visitor to figure out what you’re offering, the less …

Continue reading

The 5 Core Principals of Twitter Automation

Twitter can be a very difficult platform for marketers. Attracting new followers feels a lot like progress, yet even modest gains can produce little in the way of website traffic, which is almost always the objective. So, how the hell do you effectively use this social network for business? The answer is that you need a …

Continue reading