Social Media Tactics For The Busy Entrepreneur

We don’t all have time to be stuck on Twitter every hour of every day. And yet, signs point to it being an integral part of marketing efforts in the 21st century. So how do you find the secret to that elusive tweet-life balance? It starts with commitment. Like any other obligation in your life, …

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How to Build an Audience While Building Your Product

Building an audience early helps remove a lot of the doubt that inevitably swirls around any entrepreneurial endeavor. It doesn’t ensure success but, in most cases, it can ensure that the founder sees their project through to launch. After all, what kind of entrepreneur would leave their audience unserved?

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Conversion Rate Optimization [Cheatsheet]

Whether you’re trying to optimize a homepage or landing page, there are a number of best practices you should be following. But first, a quick introduction. What does an unoptimized page fail to do? An unoptimized webpage fails to quickly educate a visitor. The longer it takes a visitor to figure out what you’re offering, the less …

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The 5 Core Principals of Twitter Automation

Twitter can be a very difficult platform for marketers. Attracting new followers feels a lot like progress, yet even modest gains can produce little in the way of website traffic, which is almost always the objective. So, how the hell do you effectively use this social network for business? The answer is that you need a …

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Conversion Rate Optimization: Trust is Everything

It’s tempting to believe that increasing conversion rate is merely a matter of improving your website’s design. At one point, I thought googling “What button color converts the best?” would solve all my problems. The irony is that there really isn’t a strong correlation between a website’s design and how well it converts users into customers. So …

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