Low Social Shares? Never again with these 6 Headline Formulas

Low Social Shares? Never Again With These 6 Headline Formulas After meticulous work drafting and crafting a blog post, you post it on social media only to have 0 likes and shares. What gives? Even if you post at the peak engagement times, there’s no guarantee that your post will be noticed (or shared) among …

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15 Ways to Get More ROI From Social Media

Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it — and feel that you’re wasting your time. So, stop wasting your time: Drive results, with the right tactics and appropriate planning. …

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Top Social Media Tools for 2016

New social media apps are a dime a dozen, it seems, and to be honest, not all of them are particularly helpful. Some just end up being one more dashboard you have to login and deal with. Too many dashboards are a pain in the ass. With this list, I wanted to share a few …

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8 Killer Strategies to Boost Traffic

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the right people. That means doing more than simply publishing words on a page. It means you need …

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How (and how not) to Use Social Proof

Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally …

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10 Strategies for Getting Influencer Marketing Right

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us wear, …

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