Twitter can be a very difficult platform for marketers. Attracting new followers feels a lot like progress, yet even modest gains can produce little in the way of website traffic, which is almost always the objective.
So, how the hell do you effectively use this social network for business?
The answer is that you need a massive following. To get to this point without devoting hours to Twitter every day, you need tools like Narrow.
Automate, and keep these core principals in mind:
1) Twitter is a reciprocal social media network.
Unless you’re a celebrity, dominate your niche or have a well-established brand, you need to follow back the users that follow you. This will significantly increase your ability to retain followers.
A common complaint is that users don’t want to clutter their Twitter feeds with irrelevant information. If that’s the case, start a personal account and don’t worry about your number of followers.
2) First impressions matter a lot.
I’ll look at my Twitter feed once in awhile, but I spend the majority of my time checking out individual profiles.
Usually, this is because a user…
- favorited my tweet,
- retweeted me,
- followed me,
- mentioned me,
- appeared in the “Who to follow” sidebar,
- or tweeted something thought-provoking.
If a user has a professional profile image (logo or picture); a succinct, easy-to-understand biography; and a compelling cover photo that matches the brand image, I’m much more likely to follow them.
3) Hashtags are extremely powerful.
I like to think of hashtags as the SEO of Twitter. Whenever I’m searching for a topic, I look for a relevant hashtag and start digging in.
This is because…
- hashtags help you pinpoint industry experts,
- large events usually have their own hashtags,
- hashtags are usually typed rather than automated, and
- hashtags often have accompanying hashtags for you to check out.
4) Converse to connect.
The irony of Twitter is that, even though scale seems like the end goal, its real strength is facilitating individual connections. If you’re just getting your project off the ground, reach out and talk with real people about it.
It’s rare to get direct messages (DMs) that aren’t from bots anymore, so when users have the opportunity to chat with another human, they usually take it.
5) Be patient, automate and grow.
Do NOT spend all of your marketing time on Twitter. Use a service like Narrow to automate growth while you work on other things. Until you have a fairly substantial Twitter following, it’s not worth making each tweet perfect.
You should, however, begin building that following now. It will absolutely pay off in the long run, not only for getting traffic to your site but also as a form of social validation. I’m always suspicious of businesses that pretend to be big and, yet, only have a meager Twitter following.
Where to begin?
If you’re not using Narrow, you should be.
Narrow accomplishes many of the boring-but-necessary tasks automatically. It allows you to concentrate on tweeting amazing content rather than worrying about how to acquire followers.
It does this by…
- favoriting tweets that are relevant to your business or project,
- following users who may be interested in what you’re working on,
- unfollowing users who don’t follow you back after awhile, and
- giving you full control over which tasks you want to automate.
For those of you who are wary of automation, hopefully you’ll find comfort in the fact that Twitter allows 150 requests per 15 minutes. Of this allotted amount, we use, at most, 4 requests.
Have any additional tips you’d like to share?